WooCommerce & PrestaShop speed optimization
A slow store quietly bleeds conversions and rankings. I get WooCommerce, WordPress and PrestaShop stores fast under real traffic — and keep them there.
Most performance problems aren’t fixed by installing another cache plugin. They live in the server, the database, the theme, and a pile of third-party scripts — and they need a developer who can read a waterfall and a slow query log, not just flip switches.
I optimize the whole stack against real Core Web Vitals data, prioritise the changes that actually move revenue, then verify the result in the lab and in the field.
What’s included
- Server & hosting tuning (PHP-FPM, OPcache, HTTP/2-3, compression)
- Full-page and object caching — Redis / Memcached where it helps
- Database clean-up, indexing and slow-query fixes
- Front-end: LCP image, render-blocking CSS/JS, font loading
- Core Web Vitals — LCP, CLS and INP driven to green on mobile
- Third-party & tracking script control
- Before/after report and optional ongoing monitoring
How I approach it
1. Measure. Field data (CrUX / real users) plus lab profiling to find the true bottleneck, not the guessed one.
2. Fix the big wins first. The 20% of changes that recover most of the speed and revenue.
3. Verify. Re-test on mobile and desktop, confirm Core Web Vitals and checkout speed held.
4. Keep it fast. Optional monitoring so a plugin update doesn’t quietly undo the work.
Signs you need this
Failing Core Web Vitals in Search Console, high TTFB, a sluggish checkout, mobile that feels heavy, or cart abandonment creeping up as you add plugins and pixels.