Insights

Notes from 20 years of building and fixing online stores — performance, security, migrations and the technical SEO that actually moves rankings. No fluff.

‘My developer went dark’ is the risk that actually costs you the clientThe questions to ask a white-label developer before you send the first briefSo you’ve inherited a PrestaShop client. Now what?Your WooCommerce site got hacked. Here’s the first hour.Planning a PrestaShop to WooCommerce migration: the checklist I useCore Web Vitals for WooCommerce: what actually moves the needleThe WooCommerce cart fragments problem (and how to actually fix it)Your WooCommerce store is slow, and it’s probably not the theme

Rather have it just handled?

Start with an audit and I’ll tell you exactly what’s costing your store — then fix it.

Start with a store audit